Alternativity delineates those spaces, scenes, club-cultures, objects and practices in modern society that are considered to be actively designed to be counter or resistive to mainstream popular culture. The idea of the alternative in popular culture became mainstream with the rise of the counter culture in 1960s America (though there were earlier forms of alternative cultures in America and other Western countries). Alternativity is associated with marginalization, both actively pursued by individuals, and imposed on individuals and sub-cultures, and was originally represented and constructed through acts of transgression, and through shared sub-cultural capital. This edited collection maps the landscape of alternativity and marginalization, providing new theory and methods in a currently under-theorized area, setting out the issues, questions, concerns and directions of this area of study. It demonstrates the theoretical richness and empirical diversity of the interdisciplinary field it encompasses, and is deliberately feminist in its approach and its composition, with a majority of the contributors being women. Divided into three sub-sections, focused on sub-cultures, bodies and spaces, contributors explore this exciting new terrain, both through critiques of theory and new theoretical developments, and case studies of alternativity and marginalization in practice and in performance, expanding our understanding of the alternative, the liminal and the transgressive.

This book explores the meanings and practices of vintage lives. It focuses on the non-mainstream subculture of vintage clothes and lifestyle, specifically that of the 1940s, 1950s and 1960s, and asks how those engaged in the culture place themselves within the gendered and classed contexts of these eras. As a result, it also identifies the tensions involved in these identities connected to a past that offered little gain for women and narrow gender roles for both women and men. Modern Vintage Homes & Leisure Lives is based on original empirical international data about a group of people who wear vintage clothing all of the time and whose homes are styled entirely, or almost entirely, vintage. It aims to understand the meanings of vintage for them through their daily practices and accrued knowledge. Through interviews and direct observations of vintage events it also explores questions about the acquisition, display and curation of vintage clothes, homes and objects, about glamour and wardrobes, about the history of second-hand markets, and emotional durability and ideas about ghosts, hauntings and spectral remains. It will be of particular interest to students and academics of gender and women's studies, fashion and design, fashion history, cultural studies, the body and embodiment.

This book explores the meanings and practices of vintage lives. It focuses on the non-mainstream subculture of vintage clothes and lifestyle, specifically that of the 1940s, 1950s and 1960s, and asks how those engaged in the culture place themselves within the gendered and classed contexts of these eras. As a result, it also identifies the tensions involved in these identities connected to a past that offered little gain for women and narrow gender roles for both women and men. Modern Vintage Homes & Leisure Lives is based on original empirical international data about a group of people who wear vintage clothing all of the time and whose homes are styled entirely, or almost entirely, vintage. It aims to understand the meanings of vintage for them through their daily practices and accrued knowledge. Through interviews and direct observations of vintage events it also explores questions about the acquisition, display and curation of vintage clothes, homes and objects, about glamour and wardrobes, about the history of second-hand markets, and emotional durability and ideas about ghosts, hauntings and spectral remains. It will be of particular interest to students and academics of gender and women's studies, fashion and design, fashion history, cultural studies, the body and embodiment.

The horror genre will always remain current because it reflects our anxieties, shining a light onto our worst fears whilst creating worlds defined by darkness. Horror as a genre has always engaged with era-specific societal mores and moral panics, often about isolation or abandonment, changing family values and the role of women. It is often specifically about how gender is constructed in everyday life. Women are commonly defined in horror by their passivity, or monstrosity/sexuality or victimhood - or a mix of the three. At the same time women in horror are forced into psychological and physical torture ending in violent showdowns in which they emerge damaged but triumphant. Bringing together research from a wide range of established and emerging scholars this edited collection provides an insight into how modern horror films portray femininities, sexualities, masculinities, ageing, and other current issues, exploring the use of vampires, zombies, werewolves and ghosts in films made internationally. This volume, one of three by the same editorial team examining the horror genre, focuses on gender and contemporary horror in film, asking questions about how and if representations of gender in horror have changed. In these readings and re-readings, the authors examine developments in films about vampires, zombies, werewolves and ghosts, in films made internationally.

Contemporary popular media has been marked by its startling ability to morph into a wide variety of formats, fed by the ongoing revolution in digital technology. Despite these significant changes, the horror genre has retained its attraction for audiences, and the representation of gender has been crucial to that appeal. Gender and Contemporary Horror in Comic, Games and Transmedia examines the impact of media convergence on the horror genre, focusing on comic books and graphic novels, video games, audio broadcasts, and transmedia adaptations, as well as considering the increasingly proactive role of audiences in making media themselves. A wide range of scholars consider the effect of this new hybridity on established debates regarding the role of gender in the horror genre, offering vital new interpretations of identity and representation. This book is an illuminating, exciting read for academics and students interested in the effect of changing media, and an evolving cultural landscape, on the established debates surrounding gender in the horror genre. The responses of the authors reflect both the possible limitations and the groundbreaking possibilities of this new era in horror.

The successful return of horror to our television screens in the post-millennial years, and across a multi-media range of platforms, demonstrates that this previously moribund genre is once again vibrant, challenging and long-lasting. The traditional TV audience of the past would have watched very few horror TV shows, because not many were made. But that has changed. Programme makers have tapped into their public's insatiable need - in these days of terrorism, violence and mayhem - to provide programmes that have high production values, engaging storylines, and plenty of frights and gore. Horror TV offers a safety-valve for its audience, one that enables them to enter into it from the safety of their armchairs. The era of instant access, streaming, downloading and binge-watching whole seasons over a weekend, where fandom has blossomed into a cultural force, clearly shows horror as a vital part of today's TV scheduling. This edited collection investigates the rising popularity of horror-television through deconstructing the gender roles within them via series of case studies including such programmes as Hannibal, American Horror Story, The Walking Dead, Penny Dreadful, Supernatural, The Exorcist and Bates Motel. By using a series of case studies and employing theoretical modes of close analysis, each chapter demonstrates how and why these TV shows are important in reflecting the changing gender roles within modern society.

The body is a physical entity and a symbolic artifact. It is both created in the world of nature and also physically reconstructed by a culture. The body is both an internal, subjective environment and simultaneously an object for others to observe and evaluate. Bodily practices, woven within a dense web of social relationships, are then both individual and collective- the individual body expresses cultural values, rules, and regulations in the daily routine of living. The American Body in Context: An Anthology is an interdisciplinary investigation of these body relationships, examining the American historical and contemporary constructions of the body. Through readings and exercises, this new book allows readers to explore interrelationships between the individualized and the constructed nature of embodied experiences. This comprehensive text draws together a wide variety of analyses and demonstrates the interdependence between the individual and the structural (re)productions of embodied experiences in the U.S. This is an excellent text for courses in American studies, American society, cultural and social anthropology, and gender studies.

Imagine a world where the oppressive, over-feminized images of women from advertising, television, films, and magazines have re-armed themselves with army boots, body modifications, and flamboyant hair. Is this just another fairy tale, and if so, why cant it be a reality? In Alternative Femininities, Samantha Holland unpacks the myth of model womanhood and considers how a particular group of real women define and practise femininity. These women, who see themselves as 'alternative', modify and subvert popular images of femininity. The choices they make in clothing, appearance and body modifications enable them to construct a personal look that is intimately tied to self-identity. Getting the balance right between over-femininity and not being feminine enough is a frequently voiced concern. Holland also addresses head-on the much-neglected issue of how ageing impacts on notions of femininity. What do these women think about fashion, gender and appearance as they grow older and less visible in our media-dominated society? Do they choose to tone down or stay out there, and what motivates their choice? A revealing look at contemporary femininity, Alternative Femininities gives voice to a previously silent group of women who struggle to resist sexist gender stereotypes, yet age with style, individuality and creativity. By looking at how real women negotiate self-image in an increasingly appearance-conscious society, Holland has provided a much-needed corrective to theoretical accounts of gender and femininity lacking in real data.

Imagine a world where the oppressive, over-feminized images of women from advertising, television, films, and magazines have re-armed themselves with army boots, body modifications, and flamboyant hair. Is this just another fairy tale, and if so, why cant it be a reality? In Alternative Femininities, Samantha Holland unpacks the myth of model womanhood and considers how a particular group of real women define and practise femininity. These women, who see themselves as 'alternative', modify and subvert popular images of femininity. The choices they make in clothing, appearance and body modifications enable them to construct a personal look that is intimately tied to self-identity. Getting the balance right between over-femininity and not being feminine enough is a frequently voiced concern. Holland also addresses head-on the much-neglected issue of how ageing impacts on notions of femininity. What do these women think about fashion, gender and appearance as they grow older and less visible in our media-dominated society? Do they choose to tone down or stay out there, and what motivates their choice? A revealing look at contemporary femininity, Alternative Femininities gives voice to a previously silent group of women who struggle to resist sexist gender stereotypes, yet age with style, individuality and creativity. By looking at how real women negotiate self-image in an increasingly appearance-conscious society, Holland has provided a much-needed corrective to theoretical accounts of gender and femininity lacking in real data.